CSU Summer Arts 2014 at CSU Monterey Bay
TypoGraphic Design Syllabus
Mon 30 June – Sun 13 July 2014

Credits 3  
Course Nr. ART 421 / 621  
Prerequisite No Prerequisite  
Location Media Learning Center 118  
Instructor Arnold Holland <>
Artists Thomas Detrie <>
  Bill Longhauser <>
Lecturer Steff Geissbuhler <>

Course Description

This course investigates typographic design ideas from content through process to form and communication. It focuses on the verbal/visual semantics and syntax that form type and image into meaning and communication. A cross-discipline approach adopts and adapts ideas from other subjects, such as literature, performing arts, architecture, and the social, life, and physical sciences. The content analysis and the form making investigations will produce engaging solutions to challenging communication problems.

Recommended Reading: Websites, Texts, and Software

Learning Outcomes

Upon successful completion of this course:

  • Students will learn best practice principles and techniques for effective communication solutions
  • Students will gain new viewpoints on the significance of unique and universal ideas
  • Students will increase their aesthetic sensibility and discover varied communication approaches

Teaching and Learning Methods

  • Methodology is student centered and student goal directed where facilitators use an investigation-critique-revise approach.
  • Facilitators also employ socratic method where students learn the questions to ask themselves through a creative process.


The Creative Environment
Students will be exposed to multiple teaching styles via the different guest artists. It is your responsibility to accept and embrace each guest artist’s style and expectations. You will be asked to share your work publicly in class. Therefore, it is essential that you work with a spirit of openness, non-judgment, and respect for opinions and beliefs not your own.

Attendance and Punctuality
Attendance is mandatory, and punctuality is vital ā€“ students are expected to arrive ten minutes before the session begins.

However, if a student is ill or has an emergency, allowances may be made.

Cell Phones and Computers
No calls or texting during sessions is permitted. Laptop computers are welcome.

Americans with Disabilities Act (ADA) Statement

California State University at Monterey Bay seeks to provide equal access to its programs, services and activities for people with disabilities. If you will need accommodations in the class, reasonable prior notice needs to be given to the Center for Disability Services at (831) 582-3672. CDS will work with you and the instructor to make arrangements for accommodations. All information in this course can be made available in alternative format with prior notification to the Center for Disability Services. ( ).

Wellness Statement

Personal concerns such as stress, anxiety, relationship difficulties, depression, cross-cultural differences, among others, can interfere with a student’s ability to succeed and thrive at the CSU Summer Arts.
For helpful resources contact Joanne Sharp at (562) 951-4065, or


  • Color quality/quantity exercise
  • Six individual solutions to a topic and design criteria assignment
  • Six-cell matrix configuration of the individual solutions
  • Process documentation of the solutions and revisions

Assignment details will be explained through studio presentation, discussion, and handouts.

  • All work to be completed by end-of-studio the day prior to the culmination.
  • Graduate credit requires the color exercise in the six-cell matrix configuration.

Grading Policy (Evaluation Methods and Criteria)

The Coordinator assigns final grades in consultation with the Facilitators based on attendance, cooperative participation, assignment fulfillment and quality, final results, and culmination presentation.


  • 20% for Attendance
  • 20% for Participation
  • 20% for Assignments
  • 20% for Final Project
  • 20% for Culmination


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s