Matrix Content

Our design outcome comprises a six-cell matrix configured in two columns of three tiers each.
The matrix shows your typographic solutions to verbal content that you will receive.
Each cell is a solution alone and a matrix component in that each cell works with each other cell.
You can view cell and matrix examples under the various exercise headings above.
The project conclusion includes your resolved matrix and your process documentation.

Column A cells comprise denotative solutions. Column B cells comprise connotative solutions.

Tier 1 Content (Occidental: Europe and Americas)

Aphorism

Idiom

Lyric
— Sergio Leone. Jackson Browne. The Naked Ride Home. 2002.
Águas de Março (bilingual). Antônio Carlos Jobim Carlos Jobim. 1971.
Jockey Full Of Bourbon. Tom Waits. Rain Dogs. 1985.

Nursery Rhyme
‘Lady Bug, Lady Bug’

Poem
— ‘Spring and All’ p 38. Selected Poems. William Carlos Williams. Edited by C.Tomlinson. 1985.

Quote

Tier 2 Content (Oriental: Chinese, Korean, Japanese)

Aphorism

Idiom
— Four-character form
(include Asian characters)

Haiku
— Matsuo Bashō (1644-1694)
— Yosa Buson (1716-1783)
— Kobayashi Issa (1763-1827)
(each includes Asian characters)

Kōan
Gateless Gate. Wumen Hui-k’ai. 1200s CE: 19. ‘Everyday Life Is The Path’ or 35. ‘Two Souls.’
(include Chinese characters)

Quote

Tier 3 Content
Two one-cell solutions or one two-cell solution

Aphorisms 1 and 2

Aphorism 1 and Idiom 2

Idioms 1 and 2 Occidental with Oriental

Example cells

Cell 1A

Content
— Idiom: Occidental
— Solution: Denotative

Cell 1B

Content
— Idiom: Occidental
— Solution: Connotative

Cell 2A

Content
— Idiom: Oriental
— Solution: Denotative

Cell 2B

Content
— Idiom: Oriental
— Solution: Connotative

Cell 3A

Content
— Idiom: Occidental and Oriental
— Solution: Denotative

Cell 3B

Content
— Idiom: Occidental and Oriental
— Solution: Connotative

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