Exercise 6

Color

Color is essential to TypoGraphic Design. Because our vision processes from the edges to the center, vision factors such as adaptation, adjacency, afterimage, contrast sensitivity, and simultaneous contrast have great affect on readability and legibility. We will investigate these factors in our color exercise.

Our color exercise comprises our location. Select four colors to represent the local environment, such as, sky, ocean, beach, grassy areas, fog, bright sun, sunset, rocks, animals, and others. In addition, include your favorite color to represent you in this location.

Your task is to investigate the achromatic and chromatic range of the five colors, and configure them into a matrix cell design.

Where it is appropriate, we can incorporate color components into the Matrix exercise.

Further Reading
This is a good color information source: Color . See also: J.Albers; W.Goethe; R.L.Gregory; K.Hiebert; J.Itten; L.Wittenstein; M.Zwimpfer; and many others.

Techical Issues
Color Management issues that challenge a successful digital outcome are: Color Gamut (color range), Device Control (screen and printer calibration), Color Conversion (RGB to CMY), Data Control (compression), and Viewing Environment (5000K). See more at Color Science .

Use the typographic grid from the Matrix exercise to configure your color solutions.
Below are some of the many possibilities.

EX6_Color_Grid_EX_6-1-4_p288_CSUSA2014

This configuration uses Dynamic Symmetry and grid subdivisions.

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